An effective SEO strategy is the only cost efficient and sustainable method to reach the top of a search engine. Full details of our SEO service are provided below in our SEO service promise which we are bound by for every client we work with, even if your budget is very small.
For convenience here is a summary our our SEO service promise:
- The latest 'best practice' SEO techniques through real-time algorithm monitoring
- In-depth competition analysis. If your competitors are ahead of you, we can find out why and best of all use this information to strategically move passed them
- Development of a search engine friendly structure and full optimisation of sites that we support as well as those we build.
- Professionally written copy and content for your site and the SEO articles/blogs we create.
- High quality and relevant links back to your website with a focus on quality not quantity. No link-farming or outsourcing.
- Development of a social media strategy
- Monthly in-depth SEO report so you can see what we have been doing.
- Your own dedicated SEO consultant
We are not part of, neither do we endorse so called 'black-hat' techniques which saw lots of websites search ranking fall significantly with the advent of Google's Panda and Penguin update. All our SEO work is transparent, open and honest. We work hard to maintain and grow the Luno Group brand as a source for quality, reliable and cost efficient search marketing in the UK.
SEO Service Promise
All clients benefit from a full SEO service promise no matter how much you spend each month. This is what sets Luno Group apart from other similar companies who offer 'add-ons' for additional costs. We're proud to offer a comprehensive service all the time.
Real-time Algorithm Monitoring
Keeping up to date with the latest algorithm changes means we're always on top of the latest changes to the way search engines rank website. We constantly adjust and fine-tune our strategies to give our clients the very best on-going service.
Competitor and Market Analysis
By analysing your competition we are able to adopt a SEO strategy where the focal point is to stay ahead of the crowd. Time taken to research your competition is vital and can actually be the most efficient procedure that informs your overall strategy. We want to know what your competitors are doing, and then do it much better!
Advanced Website Optimisation
SEO starts and ends with your website. Ensuring that it works quickly and delivers the right amount of information to your visitors is paramount. We go a step further and lift the lid to the code beneath the site to optimise the structure, configure strategic keywords, meta tags and deliver a plethora of advanced tactics that will continue to provide a much better ranking in the long term. We can do this with your existing website or we can design a new one.
Content and copy
Google looks closely at the content on your website, the mantra that 'content is king' is used predominantly to determine whether your website offers users a valuable resource for information. Every SEO client benefits from professional copy bespoke written in-house for each client.
Article and press releases
From article submissions to guest blogging, acquiring high value relevant links to specific pages on your website will help to elevate your rankings for search terms that are most relevant to your brand. Luno Group will develop a strategy around your target keywords, whilst managing your brand within the guidelines you describe.
Social Media Marketing
Engaging and promoting conversations about your brand, products or services you offer is key to creating a 'buzz'. By understanding who your audience is and what they are talking about is essential. Using this information we can fine-tune a social media strategy that you can embrace and build upon.
Created: 21 June 2012
Updated: 29 August 2012